CONSTRUCTION • MANUFACTURING • INFORMATION TECHNOLOGY • TRANSPORTATION/LOGISTICS • AGRICULTURE • HEALTH CARE
Labor Day Project...
AN EFFORT TO MORE EFFECTIVELY CONNECT UNDERSERVED POPULATIONS WITH EMPLOYERS IN SIX MINNESOTA INDUSTRIES. WE DO THIS BY ACKNOWLEDGING, UNDERSTANDING AND ADDRESSING BARRIERS TO EMPLOYMENT.
IN 2014, 110,000 MINNESOTA JOBS WENT UNFILLED.
BY 2024, MINNESOTA JOB VACANCIES ARE EXPECTED TO REACH 252,000. (MN DEED Data)
We interviewed local thought-leaders in the construction industry about the current state of skilled labor recruitment. Here’s what they told us:
The Situation: Employers in Minnesota are facing a shortage of skilled workers in key industries: construction, manufacturing, agriculture, IT, transportation/logistics and healthcare. The rebounding economy has created more work than can be done by the available workers. And many secondary schools have stopped teaching the foundational skills required by many of these careers, creating what’s come to be known as "The Skills Gap."
The Challenge: Many jobs have an undeserved reputation of being second-tier and undesirable work to pursue if you can’t cut it in college. Today, these jobs require highly-skilled workers. This will only increase in the future. Many of these opportunities are in industries that, in the past, have been less than welcoming to anyone who is not a white male. These industries have changed, but perceptions live on and need to be addressed.
Our Strategy: Labor Day Project identifies and candidly addresses the barriers job-seekers encounter on their journey to become employed. Our mission is to re-educate job seekers (veterans, women, people of color, LGBTQ+ and all underserved populations) and those who influence them (parents, teachers, guidance counselors, community and religious leaders) in the new reality of working in these industries.
Our Method: Leverage the power of research, cultural identity, social media and new developments in video technology to create recruitment marketing that focuses on the needs of the prospect audiences instead of the features of the job.
Where does Labor Day Project fit into this deep and wide landscape of connecting workers to work?
Delivering a real-time understanding and a unique familiarity with the challenge.
Subject matter experts have been engaged in culture, social media and data-driven marketing.
Stakeholders are assisted in developing messages that speak to employment barriers and deliver them in a way that gets noticed and believed.
New strategies and tools have been developed that we’ve not seen employed before.
THE HIRING LANDSCAPE HAS CHANGED DRAMATICALLY IN THE LAST FIVE YEARS. IT'S TIME TO LEAVE OLD METHODS AND MESSAGES BEHIND AND EMBRACE THIS NEW REALITY.
Dive In: Experience a sample of our interactive 360 degree virtual reality videos.
These 360VR samples are best viewed on your mobile device. Closed Captioning is available.