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CONSTRUCTION • MANUFACTURING • INFORMATION TECHNOLOGY • TRANSPORTATION/LOGISTICS • AGRICULTURE • HEALTH CARE

Will you need to hire skilled labor in 2019?

Is your labor pool changing?

Do you have a plan to find and attract diverse workers?


The Hiring Landscape Has Changed

It’s no longer enough to wave the “JOBS!” flag from the highest hill. The Minnesota labor shortage, shifting workforce demographics along with our evolving culture and ever-changing media technology have all converged to recast labor recruitment. Labor Day Project addresses these factors with a combination of grass-roots research, employee modeling, engaging immersive technology and targeted social media.

Labor Day Project Can Help

Labor Day Project offers employers a recruitment tool that is prospect-centered, culturally aware and socially driven. Our purpose is to help start the employment conversation with diverse candidates. What makes us different is our process that puts prospects first.

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Our Method

Learn: Putting prospects first means learning all we can about them, especially what they believe are their obstacles and barriers to employment. We want frank discussions that lead to new understanding. We want to learn where the prospects get their news and connect to others in their community. We want to meet their influencers and enlist their support.

Create: Through video interviews, your diverse employees relate their pride, their success stories and the obstacles they have overcome to realize a fulfilling work life. We use immersive 360VR video technology to engage the prospect and hold their attention. And we create multiple, short interview videos from a single filming session, each focusing on a different aspect of overcoming obstacles and achieving job success.

Deploy: Social media analytics enable the targeting of our multi-video campaign to the prospects’ social media accounts. And social media sharing of our immersive “Wow!” content multiplies our reach and impact.

 360VR video as Recorded

360VR video as Recorded

 360VR video during playback

360VR video during playback


What’s different?

Our focus is on the success of your diverse employees in overcoming the same obstacles your prospects may see before them. Potential racial, gender or ethnic biases, scars of military service, lack of transportation or childcare… these and many other realities can play a role in one’s self image, impacting confidence levels and creating self-doubt about their ability to land and keep a good job... a job that could turn into a great career. Labor Day Project helps start the conversation with your prospects about those employment obstacles.

Muscian and educator Ellis Richardson joins us on Labor Day Project as a V-Logger,


Dive In

Experience a sample of our interactive 360 degree virtual reality videos.

  1. Download the free YouTube app to your mobile device.

  2. Click on this link to view a short conversation with Ellis and 3D printing expert SarahFaye.

These 360VR samples are best viewed on your mobile device via the YouTube app. Closed Captioning is available


We would like to meet with you to discuss:

  • How Labor Day Project can help you pre-qualify prospects.

  • How Labor Day Project can make it simpler for prospects to connect with you.

  • Why it’s important to choose the right Labor Day Project V-Logger for the videos we create.

  • How our framework can work in any situation, from reaching students deciding on a career to connecting with retirees exiting theirs.

  • How traditional media like radio and print can be instrumental in pointing prospects to your video recruitment campaign.


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If you aren’t already in contact with someone on our team, please connect with this form.

Tom, our Director of Engagement, will get back with you shortly.

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Thank you for your interest in Labor Day Project!