The Minnesota Opera has commissioned an exciting new project. EPC helped create this video recap of the second of two workshops the Opera led to help showcase their development efforts.
FOR OVER 25 YEARS, WE HAVE BEEN TELLING STORIES THROUGH VIDEO. WE COMBINE OUR INTEREST IN TELLING AUTHENTIC HUMAN STORIES WITH OUR PASSION FOR MAKING COMPELLING “THOUSAND-WORD”
WE CONCEPT, DESIGN, PRODUCE, SHOOT, EDIT, AUDIO MIX, COLOR, COMPRESS AND DELIVER. WE MOST ENJOY COLLABORATING WITH OUR CLIENTS AND OUR ROSTER OF COLLEAGUES WHO WE MIX AND MATCH
FOR EACH NEW PROJECT.
THIS SITE IS A WAY FOR US TO SHOW YOU OUR CRAFT. WHETHER CURRENT WORK OR FROM EARLIER DAYS, THE SAMPLES ON THIS SITE REPRESENT WHAT WE ARE PASSIONATE ABOUT AND THAT IS
TELLING STORIES THROUGH VIDEO.
ENJOY! – DAN
Valent continues to refine and improve on its custom air-handling offerings. Here they pay homage to Henry Ford, the founder of modern manufacturing in this first in a five-part video series for their reps. Created by the Valent marketing team and executed by EPC.
EPC developed a unique persona for two Valent executives to help them bring their product/message to their reps in a wacky, fun and memorable way. Think “Bill & Ted’s ExcellentAdventure” and you’re halfway there. Have a look at this final module of their 13 part series.
Innovent Air-Handling Equipment builds large, custom-designed HVAC systems for various industries. We compressed a three-week fabrication process into three-minutes with this highlight video. Take a look.
Take an aerial tour of Precision Coils' new facility in Tennessee via a camera-equipped drone. Follow the manufacturing of a DX coil from raw materials to quality assurance.
In an industrial setting where forklifts and pedestrians occupy the same space, safety needs to be job one. This quick traffic safety tour makes sure everyone is on the same page.
Chu Vision Institute patients tell how breakthrough VisAbility™ Implant surgery has improved their lives. Imagine, the freedom of no more reading glasses!
Keeping track of blood sugar levels couldn't be easier than this. This product use instructional video for the GLUCOCARD® Shine blood glucose monitoring system was released in English and Spanish.
The industrial safety message takes on a new level of importance when told by those who barely survive. Hear what it's like to be crushed by 5 tons of frozen butter.
Starkey is a Minnesota-based hearing aid company with an international reach. EPC creates video media for them across several divisions. Starkey U is an effective and immersive short-course event for new audiologists to learn how they can plug into a truly innovative industry leader. Here is a module that previews the event.
Ebenezer, part of Fairview Health Systems, is a system of assisted living facilities for seniors. We were asked to produce a short video for each facility and based it on an original music track that our client wrote and we produced. Here is a sample of one of the videos.
3PMG has been helping Standard Water Control tell their waterproofing story for years. Recently, they asked us to shoot and edit a couple of spots they created. Here's one of them.
Parsons Corporation is an engineering, construction, technical and management services firm. Their Minnesota division asked us to produce this identity piece for them.
Chu Vision Institute is a Nationally recognized eye surgery leader. M Squared Group was conducting a rebrand for them and asked us to help them create a series of testimonial videos for the CVI website. We combined video and stills to tell the story.
Chu Vision Institute is a nationally recognized eye surgery leader. M Squared Group was conducting a rebrand for them and asked us to help them create a series of testimonial videos for the CVI website. We combined video and stills to tell the story.
Moser Homes is a high-end custom home builder in the Twin Cities. We followed their construction process from the first meeting with the future home owners to handing them the keys.
Sometimes pictures are enough. Take a look at a music video we pulled together to help celebrate 20 years of making media.
EPC worked closely with producing company White Wolf Entertainment to create four seasons (over 100 episodes) of the hit series MonsterQuest for History. Here is a compilation of clips that illustrates the wide variety of subjects and locations this show/series provided us and our audience. What a wild ride!
Over 10 years ago, McGough Construction Company asked us to "put up a couple web-cams" to document their restoration work on the Saint Paul Cathedral. That request grew to a cutting-edge website with video modules and eventually an hour-long documentary that was a TPT hit for multiple seasons. Enjoy this excerpt of one of our top-five career projects. Click here for full version
The National Down Syndrome Congress was conducting an ad and web campaign to raise Down syndrome awareness through our colleagues at egDesign. We produced this video as part of the campaign.
Minnesota Opera's youth program Project Opera commissioned their first-ever youth opera. EPC helped them conduct a successful Kickstarter campaign through a video series we created for them.
We did this pro-bono piece for our daughter's deserving high school choir as they tried to raise funds for all their touring choirs. This video was produced within 36 hours from concept through production and editing to posting on their GiveMN page.
The St. Paul Synod of the ELCA had multiple goals for their capital campaign. We helped them out with a multi-module DVD. Here is one of the modules.
Over the years, we have participated in some way or another in hundreds of video projects. We have hands-on experience in many facets of our industry and collaborate with colleagues who share our passion for creating the best possible projects.
Here is a short list of our story-driven capabilities:
Event Candids (stills & video)
Video Instants (grip & grin)
Still Product Shots
Social and Web Media
National Cable Television
Market Research Videos
An EPC time-lapse study was just the ticket for Innovent to showcase their custom fabricated air handling equipment. Hear what Andy Wilcox has to say about EPC.
David Pflum has some good things to say about EPC. The surprise ending made for a good story.
The commercial HVAC businesses of Unison™ Comfort Technologies wanted to build awareness of capabilities to provide customized units for demanding applications, and to showcase the quality and delivery speed a new HVAC coil manufacturing plant enabled. Marketing budgets were limited so a "big bang for the buck" was critical. There was interest in utilizing social media, but also some skepticism (how?) reps and consulting engineers would respond to technical marketing content in these mediums.
Guided by Unison Marketing Manager Randy Amborn, the Innovent Air Handling and Precision Coils business called on EPC to film and edit two short videos that are unique and entertaining, yet still convey key marketing messages. Amborn was familiar with Dan Nyberg's work from several previous video and interactive media projects which were well-received.
For Innovent, the team utilized two time-lapse cameras which captured the building of a large custom air handling unit. Close-up segments spotlighted key features. An intro and close by the business leader provided context.
For Precision Coils, the team went with the concept of using an iPad-controlled drone to show an aerial tour of the new plant. Various camera techniques gave motion to the conventional video. EPC framed some footage in heads-up display to add a techy/gamer flavor to the piece. The Precision Coils business leader is shown flying the drone in the intro and close.
Both treatments culminated in YouTube videos which were extremely visually engaging. Due to the unique, yet authentic, way of presenting the content, both videos enjoyed considerable viral circulation. Company websites, broadcast emails, LinkedIn, and Facebook were used to drive traffic to the videos, in addition to limited paid online marketing.
Viewership has exceeded expectations. The Innovent time-lapse is approaching 3,000 views in 6 months, while the Precision Coils is at approximately 1500 in two months. Audience retention for both clips is above YouTube averages. These two videos have had significantly more viral effect than our more traditional, corporate-style videos.
Although primarily intended for marketing, Innovent and Precision Coils associates valued the clips as ways to share their work with their families in a fun and positive way.
Qualitative feedback from reps and customers has been very favorable with sales personnel, noting the videos had influenced the sales process for key projects. These are comments from reps indicating how they passed the YouTube link along:
"The time-lapse video is very nicely done. We will forward this to all of the consulting engineers in our territory."
"I love it! I plan to send it to every Engineer, Contractor and End User that we have in our database."
Says Marketing Manager Amborn, "I don't see why any type of manufacturing business which seeks to affordably build awareness would not reap big benefits from including a social media video like this in their marketing mix."
“After nourishment, shelter and companionship, stories are the thing we need most in the world.”
― Philip Pullman
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