Electric Picture Company
For the third year in a row, EPC helped highlight a sampling of the many programs our World-class Opera offers to our community, state, and region.
EPC was a phenomenal partner to work with on our Fund-A-Dream Gala video. They helped us to construct a message that resonates with diverse audiences and communicates multiple complex ideas in the same video piece. Immediately after showing the video at the Gala, we received several unexpected significant donations on the spot, achieving more than 140% of our Fund-A-Dream goal.
Eric Broker – Associate Communications Director - Minnesota Opera
If you grew up in the Twin Cities, you likely watched Barry ZeVan the Weatherman on a daily basis. The legendary Mr. ZeVan is the new spokesperson for Ebenezer Assisted Living. This is the first in a series of social media spots we produced for Ebenezer marketing in our green screen studio. Creative treatment and script were supplied by Ebenezer.
Ebenezer has a unique intergenerational program that benefits senior residents and pre-school attendees alike.
FOR OVER 25 YEARS, WE HAVE BEEN TELLING STORIES THROUGH VIDEO. WE COMBINE OUR INTEREST IN TELLING AUTHENTIC HUMAN STORIES WITH OUR PASSION FOR MAKING COMPELLING “THOUSAND-WORD”
WE CONCEPT, DESIGN, PRODUCE, SHOOT, EDIT, AUDIO MIX, COLOR, COMPRESS AND DELIVER. WE MOST ENJOY COLLABORATING WITH OUR CLIENTS AND OUR ROSTER OF COLLEAGUES WHO WE MIX AND MATCH
FOR EACH NEW PROJECT.
THIS SITE IS A WAY FOR US TO SHOW YOU OUR CRAFT. WHETHER CURRENT WORK OR FROM EARLIER DAYS, THE SAMPLES ON THIS SITE REPRESENT WHAT WE ARE PASSIONATE ABOUT AND THAT IS
TELLING STORIES THROUGH VIDEO.
Parsons commissioned EPC to interview 70 of its employees and clients to create 24 modules to serve as speaker support for its 2016 leadership conference. While the content is company confidential, we thought a quick "flip-book" video of most of the interview subjects would provide a fun glimpse into this unique commission.
In an industrial setting where forklifts and pedestrians occupy the same space, safety needs to be job one. This quick traffic safety tour makes sure everyone is on the same page.
Keeping track of blood sugar levels couldn't be easier than this. This product use instructional video for the GLUCOCARD® Shine blood glucose monitoring system was released in English and Spanish.
The industrial safety message takes on a new level of importance when told by those who barely survive. Hear what it's like to be crushed by 5 tons of frozen butter.
Valent continues to refine and improve on its custom air-handling offerings. Here they pay homage to Henry Ford, the founder of modern manufacturing in this first in a five-part video series for their reps. Created by the Valent marketing team and executed by EPC.
EPC developed a unique persona for two Valent executives to help them bring their product/message to their reps in a wacky, fun and memorable way. Think “Bill & Ted’s Excellent Adventure” and you’re halfway there. Have a look at this final module of their 13 part series.
Innovent Air-Handling Equipment builds large, custom-designed HVAC systems for various industries. We compressed a three-week fabrication process into three-minutes with this highlight video. Have a look.
Starkey is a Minnesota-based hearing aid company with an international reach. EPC creates video media for them across several divisions. Starkey U is an effective and immersive short-course event for new audiologists to learn how they can plug into a truly innovative industry leader. These testimonial subjects enthusiastically agree.
The Minnesota Opera wanted to promote its "Romeo and Juliet" production through the perspective of the chorus. EPC produced this video in association with ilexfilmworks. According to Eric Broker, communications manager for the Minnesota Opera, the result exceeded their expectations.
"The Romeo & Juliet Fund-A-Need video on the Minnesota Opera Chorus and the Romeo & Juliet Preview video that EPC created for us were extremely well-crafted and effective. The Fund-A-Need video helped us to raise over $450,000 at our 2016 Gala. Specifically, the amount of money donated to the Fund-A-Need cause, the Minnesota Opera Chorus, increased 22% over the previous year. The Preview video gave audiences an inside sneak-peak of our season opening run of Gounod's Romeo & Juliet, and helped to give us our strongest week of ticket sales for the show. at 23,000 views, the piece is Minnesota Opera's most viewed video of all time."
Ebenezer, part of Fairview Health Systems, manages assisted living facilities for seniors. EPC was asked to produce this video. We based it on an original music track that we produced with lyrics provided by our client.
Parsons Corporation is an engineering, construction, technical and management services firm. They asked us to produce this identity piece for them.
Chu Vision Institute is a Nationally recognized eye surgery leader. They were conducting a rebranding effort and asked us to help them create some informational videos for their website.
As part of the Chu Vision Institute rebranding effort, we also shot and edited a series of patient testimonials.
Moser Homes is a high-end custom home builder in the Twin Cities. We followed their construction process from the first meeting with the future home owners to handing them the key to their finished home. PLEASE PLAY IN SMALL FORMAT AS THIS IS A STANDARD DEFINITION VIDEO.
EPC worked closely with producing company White Wolf Entertainment to create four seasons (over 100 episodes) of the hit series MonsterQuest for History. Here is a compilation of clips that illustrates the wide variety of subjects and locations this show/series provided us and our audience. What a wild ride!
Over 10 years ago, McGough asked us to "put up a couple web-cams" to document their restoration work on the Saint Paul Cathedral. That request grew to a cutting-edge website with video modules and eventually an hour-long documentary that was a TPT hit for multiple seasons. Enjoy this excerpt of one of our top-five career projects. Click here for full version PLEASE PLAY IN SMALL FORMAT AS THIS IS A STANDARD DEFINITION VIDEO.
The National Down Syndrome Congress was conducting an ad and web campaign to raise Down syndrome awareness through our colleagues at egDesign. We produced this video as part of the campaign. PLEASE PLAY IN SMALL FORMAT AS THIS IS A STANDARD DEFINITION VIDEO.
We can hop on a plane with a complete camera and editing package and turn videos on a dime for your next event. We excel at projects where fast turn-around is paramount. Keith Beise of The Starkey Hearing Foundation Agrees:
“Electric Picture Company was incredible at providing same-day turnaround of video content, within hours of our event happening. This was pivotal to not only be able to provide media outlets with B-roll video clips to support our news release the day after our event, but also to quickly tell the story across Starkey Hearing Foundation’s social media platforms. The ability to have one source to travel, shoot, edit and deliver video was critical to successfully telling our story.”
With social media, timing is everything. EPC created this video to convey the energy and excitement of the Starkey U event while the event was still underway so participants could share it on their social media networks.
Over the years, we have participated in some way or another in hundreds of video projects. We have hands-on experience in many facets of our industry and collaborate with colleagues who share our passion for creating the best possible projects.
Here is a short list of our story-driven capabilities:
360 VR Video
Events (stills & video)
Video Instants (run - n - gun)
Social and Web Media
An EPC time-lapse study was just the ticket for Innovent to showcase their custom fabricated air handling equipment. Hear what Andy Wilcox has to say about EPC.
David Pflum has some good things to say about EPC. The surprise ending made for a good story.
The commercial HVAC businesses of Unison™ Comfort Technologies wanted to build awareness of capabilities to provide customized units for demanding applications, and to showcase the quality and delivery speed a new HVAC coil manufacturing plant enabled. There was interest in using social media, but also some skepticism how reps and consulting engineers would respond to technical marketing content in these mediums.
Two short videos that are unique and entertaining, yet still convey key marketing messages.
For Innovent, the team used two time-lapse cameras which captured the building of a large custom air-handling unit. Close-up segments spotlighted key features. An intro and close by the business leader provided context.
For Precision Coils, the team used a camera equipped drone to show an aerial tour of the new plant. Various camera techniques gave motion to the conventional video. EPC framed some footage in heads-up display to add a techy/gamer flavor to the piece. The Precision Coils business leader is shown flying the drone in the intro and close.
Both treatments culminated in visually engaging YouTube videos. Due to the unique, yet authentic, content presentation, both videos enjoyed considerable viral circulation. Company websites, broadcast emails, LinkedIn, and Facebook were used to drive traffic to the videos, in addition to limited paid online marketing.
Viewership has exceeded expectations. The Innovent time-lapse had approximately 3,000 views in the first six months, and the Precision Coils aerial tour about 1,500 in two months. Audience retention for both clips is above YouTube averages. Both videos have had significantly more viral effect than the companies’ more traditional, corporate-style videos.
Although primarily intended for marketing, Innovent and Precision Coils associates valued the clips as ways to share their work with their families in a fun and positive way. Feedback from reps and customers has been very favorable with sales personnel noting the videos had influenced the sales process for key projects. These are comments from reps indicating how they passed the YouTube link along:
"The time-lapse video is very nicely done. We will forward this to all of the consulting engineers in our territory."
"I love it! I plan to send it to every engineer, contractor and end user that we have in our database."
Marketing Manager Randy Amborn: "I don't see why any type of manufacturing business which seeks to affordably build awareness would not reap big benefits from including a social media video like this in their marketing mix."
“After nourishment, shelter and companionship, stories are the thing we need most in the world.”
― Philip Pullman